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Comment by mjr00

The methodology is "(likes + shares + comments)/followers", and the two platforms that allegedly provide the highest engagement are the ones with an order of magnitude fewer followers.

A more likely explanation is that fewer followers means higher engagement, which totally makes sense; for a larger social network account with 100k+ followers, many of those will be bots and people who follow anyone and everyone without really caring. A smaller account will only have followers who care.

I don't think there's anything specific about Mastodon here other than it being a smaller social network so you naturally have far fewer followers.

In either case, this is a single account talking about a single post, and shouldn't be used to generalize different levels of engagement across social networks.

parent mjr00 3 years ago

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