Comment by PietdeVries

I might have misinterpreted the article, but I imagine that if the NFC tag on the brush locks out, the handset is no longer able to write new data to it (no 'brush seconds' can be added to the counter). This suggests to me that the handset will not start blinking and reminding you that you need a new brush, but will be happy to brush to infinity. I cannot imagine that the handset will refuse to brush if it can't write to the brush...