So you are saying price==value? That is not true. The price a company extracts from a customer is de-coupled from the value a customer receives.
If I walk into a store to buy a shirt I saw online only to discover it is on sale for 20% off, I am getting the exact same value as buying it online, but the company captured less of the value they delivered.
If there is one shirt left in the store and the store holds an auction for it that I win for a price 20% higher, again I get the exact same value, but the store captured 20% more of the value.
The goal of any sane economy should be to deliver the most value to the people in it - including the people who own companies.
If I walk into a store to buy a shirt I saw online only to discover it is on sale for 20% off, I am getting the exact same value as buying it online, but the company captured less of the value they delivered.
If there is one shirt left in the store and the store holds an auction for it that I win for a price 20% higher, again I get the exact same value, but the store captured 20% more of the value.
The goal of any sane economy should be to deliver the most value to the people in it - including the people who own companies.