For some reason, lately I’ve been depressed on practically a daily basis by the death of Saab (maybe due to playing a lot of DCS and flying the Viggen; also in no small part due to my first car being a Saab). Lots of their cars continue to look quirky-great today (like the Viggen). I wish they continued to exist as an alternative Euro sedan, but alas.
Given the demographics of the Saab customer base, I think it could have been an interesting and canny move if GM had launched the Volt as a Saab. I think they expected it to become a super mainstream vehicle, and so they were never going to relegate it to a niche brand, but in retrospect it might have been an optimal move - maybe it could have saved Saab and not been a disappointment for Chevrolet. All they would have had to do was stick the start button between the front seats and turn it over to the designers in Sweden to give the interior and exterior a quick once-over gloss.
One of my kids is going to start driving next year. I’m shopping used Saabs and trying to convince my wife to let me get one for the kiddo. No luck so far.
Given the demographics of the Saab customer base, I think it could have been an interesting and canny move if GM had launched the Volt as a Saab. I think they expected it to become a super mainstream vehicle, and so they were never going to relegate it to a niche brand, but in retrospect it might have been an optimal move - maybe it could have saved Saab and not been a disappointment for Chevrolet. All they would have had to do was stick the start button between the front seats and turn it over to the designers in Sweden to give the interior and exterior a quick once-over gloss.
One of my kids is going to start driving next year. I’m shopping used Saabs and trying to convince my wife to let me get one for the kiddo. No luck so far.