The trick is regulation. A huge difference between the wildly profitable tech companies and most other large companies is that everyone else has to have customer service departments... large departments providing hundreds or thousands of jobs and salaries helping users with the product.
Very simply, Google and the like should be required by law to have customer service adequate to support user needs in every language they operate. Problem solved.
Very simply, Google and the like should be required by law to have customer service adequate to support user needs in every language they operate. Problem solved.