If it's benign now, do you see it becoming not benign? I'm fine with it, and I don't see it going in a direction that makes me uncomfortable.
I knew Target and other stores were tracking me with my credit card, I noticed it specifically with Target too. At one retail chain I made my first purchase there with a debit card, almost immediately I started getting discount cards in the mail. I can't say for sure how they correlated me to my physical address, but I can guess. They were part of a larger company with other chains, one of which I purchased something from online, using the same debit card.
People seem spooked out by Target using credit cards to track people, what about not using credit cards? Safeway uses Club Cards, and they to it totally in the open by giving people "Just for U" coupons on things they buy (I used two of them yesterday). I'm not at all bothered that Safeway gives me a coupon on the exact laundry detergent I always buy, I think it's pretty nice of them.
I knew Target and other stores were tracking me with my credit card, I noticed it specifically with Target too. At one retail chain I made my first purchase there with a debit card, almost immediately I started getting discount cards in the mail. I can't say for sure how they correlated me to my physical address, but I can guess. They were part of a larger company with other chains, one of which I purchased something from online, using the same debit card.
People seem spooked out by Target using credit cards to track people, what about not using credit cards? Safeway uses Club Cards, and they to it totally in the open by giving people "Just for U" coupons on things they buy (I used two of them yesterday). I'm not at all bothered that Safeway gives me a coupon on the exact laundry detergent I always buy, I think it's pretty nice of them.