Just yesterday I was trying to sign up with Verizon for my new address. Fiber is not available in my building, so they offer "5G Home Internet" for $60-$80/mo, which is crazy expensive for what it is. I asked whether there were ADSL lines available, since these were recently available for as cheap as $15/mo. It seems this is no longer the case. Maybe there's a market here?
EDIT: I am in the US, and I've just realized this is a UK-oriented article. Nevertheless, the point might still stand.
EDIT: I am in the US, and I've just realized this is a UK-oriented article. Nevertheless, the point might still stand.