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Comment by poulsbohemian
My partner is a freelance copywriter / editor. Despite all the talk about how AI is going to take her job, she’s more in demand than ever. She has companies begging her to come on full time, but makes good coin freelancing and gets to set her own schedule that way. One of the challenges I observe is that a lot of people get hired into marketing roles because they are high-energy project managers - but they don’t know how to write, ironically. So there is an opportunity to be the grunt behind the scenes cranking out all the different types of content needed in corporate America. Also - in many industries there are rules and regulations about what you can say, how and when you can say it. Knowing those nuances also adds to your value.