VICE seemed to make sense at a given time + place + context:
* Gonzo journalism: "On my way to North Korea I'm gonna stop by my auntie where over lunch she'd beg me not to go"
* Peak hipster: pre-pandemic hyper-urbanised young white collar people who started making money
* Excitement about Web 2.0 weirdness and the over-sharing culture
all of the above created a compelling package back then, but don't seem to scale to a "global media empire" Shane Smith wanted to make, one that would topple the incumbents.
all of the above created a compelling package back then, but don't seem to scale to a "global media empire" Shane Smith wanted to make, one that would topple the incumbents.