This is actually a smart model given Musk’s strengths have always been in building things and not in the day to day running of companies.
They are different skill sets.
It’s worked remarkably well to have Gwynne Shotwell run things at SpaceX (she’s an awesome COO and also an aerospace engineer). I have wished for years that he do that at Tesla.
Having an ad exec run Twitter will take care of all the “how do we pay the bills” part of running the business while he does the “fun” stuff of focusing on product.
Update: Updated Gwynne Shotwell's title to COO, not CEO (and fixed spelling of her name).
They are different skill sets.
It’s worked remarkably well to have Gwynne Shotwell run things at SpaceX (she’s an awesome COO and also an aerospace engineer). I have wished for years that he do that at Tesla.
Having an ad exec run Twitter will take care of all the “how do we pay the bills” part of running the business while he does the “fun” stuff of focusing on product.
Update: Updated Gwynne Shotwell's title to COO, not CEO (and fixed spelling of her name).