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Comment by shadowtree

Just for one persona.

Good old Peter Drucker formalized the personas in his advice to new employees to figure out how their bosses consumed information:

1 - The lawyer. Needs walls of text.

2 - The architect. Needs diagrams, visuals.

3 - The accountant. Needs numbers, spreadsheets.

4 - The actor. Needs a conversation, verbal.

It's a generalization, of course, but I have applied this pattern successfully. The core bit is that using the wrong method with any of the 4 personas flat out does not work.

Send a long article to an accountant and they're stumped. But send them a bunch of numbers and they hear the numbers sing. Etc.

Tangent on the Amazon way of write ups - Bezos forced his persona on the whole company. I would hste it. I am an architect, a few diagrams is all I need.

parent shadowtree 3 years ago

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