I worked in the business for 15+ years and was involved in a lot of campaigns for artists and music you’ve heard a lot.
Everyone says this but once you get in the actual music business you end up seeing the vast amount of stuff that gets the exact same amount of marketing, checks all the boxes, has all the right people and money behind it, and goes absolutely fucking nowhere.
You realize very quickly it’s not really about the marketing. People get to decide what music they like, and do.
That doesn’t mean bad music doesn’t get popular. It does. You just don’t like the taste of the massive number of people that enjoy it.
I get it I can’t fucking explain Pitbull either. I want it to be a conspiracy.
I worked in the business for 15+ years and was involved in a lot of campaigns for artists and music you’ve heard a lot.
Everyone says this but once you get in the actual music business you end up seeing the vast amount of stuff that gets the exact same amount of marketing, checks all the boxes, has all the right people and money behind it, and goes absolutely fucking nowhere.
You realize very quickly it’s not really about the marketing. People get to decide what music they like, and do.
That doesn’t mean bad music doesn’t get popular. It does. You just don’t like the taste of the massive number of people that enjoy it.
I get it I can’t fucking explain Pitbull either. I want it to be a conspiracy.