> What I don't like bout Google doing this is that the big providers use this to tether and lock you in to their platform.
This is not what they want. They want to a) ensure passwords/accounts aren't being shared to ensure a single account is tied to a single user. They want this for all apps so they can recognize revenue for every user. b) They want more information on you as a user (as opposed to your family member on the same account). The wet dream is per-device, per-user profiles. Possibly even different [additional] costs for each attached device.
That is their goal. Big Tech all want this. That it increase friction to migrate is a side benefit (honestly not so much more than with passwords now). That it happens to benefit users is the lure to draw you in.
This is not what they want. They want to a) ensure passwords/accounts aren't being shared to ensure a single account is tied to a single user. They want this for all apps so they can recognize revenue for every user. b) They want more information on you as a user (as opposed to your family member on the same account). The wet dream is per-device, per-user profiles. Possibly even different [additional] costs for each attached device.
That is their goal. Big Tech all want this. That it increase friction to migrate is a side benefit (honestly not so much more than with passwords now). That it happens to benefit users is the lure to draw you in.