The NBA cares. In terms of bottom line, they are helped by having diverse players. Yao Ming opened the game up to a billion audience market. Top jersey sales often go to rising white stars in the game.
Ones of the pushes in the league is to make foreign European players appeal more to white Americans. We’re not trying to have the league match US demographics, but make no mistake that diversity is a big deal to the NBA.
Ones of the pushes in the league is to make foreign European players appeal more to white Americans. We’re not trying to have the league match US demographics, but make no mistake that diversity is a big deal to the NBA.