Comment by oneeyedpigeon

This crap hurts an awful lot of good actors. I used to work for a small startup in the education sector. We offered trial subscriptions, but because of the 'cancel before your trial expires' anti-pattern that so many companies adopt, potential customers were suspicious. To the extent that they thought they might be charged on trial expiry, despite the fact that they didn't even provide a means of payment at any time during the process.