Comment by slg

And these highlight the main reason why IKEA is still so successful. The apparent starting price for a bed appears to be $1800 on those sites (at least the ones in which I could easily find a price). Meanwhile IKEA has options under $200. I understand all the complaints that people have regarding the durability of IKEA furniture and how it is potentially getting worse, but replacing IKEA furniture every 2 years is still a more attractive deal for many people than replacing some higher quality stuff every 15-20 years.