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Comment by kubb

Yes, as long as it takes for competitors to build products that are more useful in access to knowledge than Google Search (here GPT + Bing is the most visible threat, but it could be anyone), and that capture your attention better than YouTube (TikTok is the biggest competitor in this space, but again, it could be anyone).

Google can't build products, they didn't build anything useful since Search and Docs, so they won't be able to compete. Add a couple of years for consumers to catch on and migrate.

So I would give it 5-7 years in which the employees will slowly be demotivated by waves of layoffs, morale will tank, and accelerate the process. In that time, the upper mgmt will scramble to increase their bonuses to get as much as they can out of the sinking ship. In the end the company will face restructuring and be left with maybe 10% of the current size, trending downward.

parent kubb 3 years ago

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