While I still support Path, the best PR move they could do right now is to pro-actively wipe all non-members' contact info from their servers, and then fast-track approval of the new "opt-in" version to the App Store, so that users can re-upload.
Played right, this episode could actually give them free publicity. Companies like Facebook and Zynga have been embroiled in far worse controversies, and they've all blown over.
Played right, this episode could actually give them free publicity. Companies like Facebook and Zynga have been embroiled in far worse controversies, and they've all blown over.