Comment by int3rnaut

There was a great comment in the VB comments about how the ads are more distinctly targeted--and that makes a lot of sense and is reason enough to pay a bit more per CPM, but in no way should it be a 100x type situation that is going on. Oddly enough, there was a post the other day featured on HN about how not to get into "local" because of issues like Small Business Owners were not likely to adopt-- I can't help but think part of the reason there is this apathy at that level is because all of these titans of this industry are sucking their early adopters dry with reckless cost demands.