A car is a high-margin item, so the impact of even a handful of consumers choosing not to buy must be huge, right? Whereas, they would need to "monetize" (ugh) many many more units to turn back that lost profit.
And as the shakeup due to EVs begins, even loyal consumers will be considering other makes. My girlfriend bought a car recently. CarPlay was not negotiable for her, very high up on the list.
A car is a high-margin item, so the impact of even a handful of consumers choosing not to buy must be huge, right? Whereas, they would need to "monetize" (ugh) many many more units to turn back that lost profit.
And as the shakeup due to EVs begins, even loyal consumers will be considering other makes. My girlfriend bought a car recently. CarPlay was not negotiable for her, very high up on the list.
What are they putting in the water over there GM?