This reminds me of Web hosting and the review industry around it 20 years back and I worked for a large web hosting provider.
The founder was really open about it. And back then hosting had ~$100 CPA and we had instances where we wouldn't turn a profit on a customer who purchased a shared hosting account UNLESS they renewed after 2 years given the cost to acquire.
To this day, when I see lists reviewing services providers, I'm always skeptical of them and steer away from letting them influence my decision on a service provider.
The founder was really open about it. And back then hosting had ~$100 CPA and we had instances where we wouldn't turn a profit on a customer who purchased a shared hosting account UNLESS they renewed after 2 years given the cost to acquire.
To this day, when I see lists reviewing services providers, I'm always skeptical of them and steer away from letting them influence my decision on a service provider.