It's weird because the VPN industry is usually portrayed as having high margins (and it makes sense, considering how much money is spent on marketing by various VPN services).
Is it a case of "winners take all", with smaller players having little revenue and profit? But then again, everyone seems to offer their own vpn now (adguard, blokada, protonmail, etc). Is it just profitable if you offer a bare minimum, almost white labeled service?
(I guess I have always wondered how and why VPN offering seem to have exploded recently, and how tons of them seem to be able to afford lavish ad spend even with little VC money)
Is it a case of "winners take all", with smaller players having little revenue and profit? But then again, everyone seems to offer their own vpn now (adguard, blokada, protonmail, etc). Is it just profitable if you offer a bare minimum, almost white labeled service?
(I guess I have always wondered how and why VPN offering seem to have exploded recently, and how tons of them seem to be able to afford lavish ad spend even with little VC money)