The site owner is rather lucky he has the option to go to a council like this and that it only took four months. Many site owners are without that protection, option or the social network to make enough fuss to have Google overturn the decision.
Until Google faces a proper market disrupter that challenges their ad lead, and they are need to reform their AdSense appeals process, there is unlikely to be any changes, unless government regulation and/or oversight councils force a change.
Until Google faces a proper market disrupter that challenges their ad lead, and they are need to reform their AdSense appeals process, there is unlikely to be any changes, unless government regulation and/or oversight councils force a change.