I love the concept of this, I really do, but I'm struggling with the implementation and economics of it. Surly they should be building ships with more modern materials and technologies - lighter fibre glass, modern sail technology. It feels like a plaything for the team (and investors) to justify building a beautiful sailboat rather than a serious play at at green shipping.
Maybe I'm wrong and people will pay absurd prices for coffee that's been shipped "green" and carbon free on a sailboat.
Maybe I'm wrong and people will pay absurd prices for coffee that's been shipped "green" and carbon free on a sailboat.