I find it incredible that they are bold enough to try to pass this as legitimate interest when the Internet Advertising Bureau (IAB) is currently neck deep with the Belgian DPA over that very matter.
Legitimate Interest is supposed to be used for thinks like fraud prevention, not for added value things like highly target advertising that requires building a profile of a user.
Legitimate Interest is supposed to be used for thinks like fraud prevention, not for added value things like highly target advertising that requires building a profile of a user.
I don’t think it’s going to end well for Meta.