Releasing a LLM would not kill Google's revenue. It would increase it. Because more people would use Google than before. And they could still show relevant ads.
The big question is if they can catch up with OpenAI. OpenAI is a moving target. And it seems they are moving fast.
It could still be possible that Google catches up because of the UI though. Many people don't like having to log in to ChatGPT. Bing's UI is a disaster and you have to log in.
I always thought that Google won the search war not only because of their good search results, but also because of their clean UI.
The big question is if they can catch up with OpenAI. OpenAI is a moving target. And it seems they are moving fast.
It could still be possible that Google catches up because of the UI though. Many people don't like having to log in to ChatGPT. Bing's UI is a disaster and you have to log in.
I always thought that Google won the search war not only because of their good search results, but also because of their clean UI.