On the building side of things, the main challenge is designing all the logos, my wife designed more than 800 so far. (almost every other logo generator site use existing icon libraries)
It took a bit more than a year to have enough logos to launch, design the product and code the platform. In part because we were such perfectionists (which we aren't as much anymore).
But launching was only the beginning, and soon the real challenge presented itself: how to find customers. Had to figure out a distribution and marketing strategy which we had no experience with, all the while improving the product. And this is why it's now been 5 years.
It took a bit more than a year to have enough logos to launch, design the product and code the platform. In part because we were such perfectionists (which we aren't as much anymore).
But launching was only the beginning, and soon the real challenge presented itself: how to find customers. Had to figure out a distribution and marketing strategy which we had no experience with, all the while improving the product. And this is why it's now been 5 years.