I think it's just that Jobs was much more interesting. I'm in the middle of the biography, and I hope to someday read one on Gates as well, but from what I've seen and read to date there was just more to talk about with Steve. He was charismatic and intense, yet somewhat tortured and insane. When people consider Bill Gates they definitely respect him and look up to him, but he's so laid back and humble that there's not much to talk about. He has a ton of money, he's sane, and he's pumping his cash into philanthropic goals that we won't see the effects of for years. I think people just prefer to talk about Steve because he was so vibrant (as Gates put it) and so you hear more about him, which you convert to people "looking up to him."
However this video bothered me, why was the interviewer picking at Jobs' time left to live?
However this video bothered me, why was the interviewer picking at Jobs' time left to live?