Sorry for the ones losing their jobs. Meta has been mismanaged for the past few years.
Focusing on Metaverse while TikTok is continuing to increase user engagement is senseless. If I were Zuck, I would do three things:
0) Wind down Metaverse investment. Throw it back into research. Kill the product. Take the loss. He has controlling interest in the stock so he probably gets a few mulligans. So long as he presents a competent forward looking strategy, I think the investor base will still give him a few more chances.
1) Narcissism 2.0 or really, Instagram 2.0 - Merge Instagram with Reels. This is hard. The experience/monetization/product has to be just right to not cannibalize existing instagram advertising revenue or user traction. It would be easy to fall down the multiple message app mess at Google. The benefit of merging is to own the best global platform for every narcissistic creator on the planet - from movie stars to your dog. Advertisers want eyeballs. Narcissists want eyeballs, some want money. Truly understand why creators are on TikTok and entice them back to a better Facebook property.
2) Lobby to get TikTok banned. If Zuck can't defeat TikTok on product development then he can get it banned. Spend dollars lobbying politicians and demand results.
I think Zuck still has a number of winning plays available to him.
Focusing on Metaverse while TikTok is continuing to increase user engagement is senseless. If I were Zuck, I would do three things:
0) Wind down Metaverse investment. Throw it back into research. Kill the product. Take the loss. He has controlling interest in the stock so he probably gets a few mulligans. So long as he presents a competent forward looking strategy, I think the investor base will still give him a few more chances.
1) Narcissism 2.0 or really, Instagram 2.0 - Merge Instagram with Reels. This is hard. The experience/monetization/product has to be just right to not cannibalize existing instagram advertising revenue or user traction. It would be easy to fall down the multiple message app mess at Google. The benefit of merging is to own the best global platform for every narcissistic creator on the planet - from movie stars to your dog. Advertisers want eyeballs. Narcissists want eyeballs, some want money. Truly understand why creators are on TikTok and entice them back to a better Facebook property.
2) Lobby to get TikTok banned. If Zuck can't defeat TikTok on product development then he can get it banned. Spend dollars lobbying politicians and demand results.
I think Zuck still has a number of winning plays available to him.