I always wondered why the A/C units installed in the US do not make heat as well. In europe I have seen a push for this kind of units for at least 20 years now, to the point that I don't think anyone has bought anything else for the past 10.
It seems your challenge is more about changing a status quo market then introducing a technology disruption that it's already been there for a long time now.
It seems your challenge is more about changing a status quo market then introducing a technology disruption that it's already been there for a long time now.