I love startups, but the value proposition is not here. I just had a heat pump installed and it was a much better price and higher efficiency. What is the benefit of direct to consumers is you are going to charge more? What makes your heat pumps better? Hepa filtering? Smart controls? They all have that.
Is the market niche esthetics? They do look nice - maybe this company is trying to be the Apple of heat pumps? Charge more because of looks?
This is a serious question - where is the innovation?
Is the market niche esthetics? They do look nice - maybe this company is trying to be the Apple of heat pumps? Charge more because of looks?
This is a serious question - where is the innovation?