The problem here is that people are not, at scale, hitting the news company website. Users of social media platforms see headlines, sometimes an alt text/description followed with a picture, and that is it. They start jumping to a discussion on said topic with whoever posted the news piece.
People are not reading the articles in full (and therefore being presented with ads, or a subscription paywall), but they are engaging on the social media platform that in turn is making money with ads and other features thanks to the engagement produced by the shared news article.
News companies are being cannibalized by social media companies who get all the engagement (and ad revenue), while people at scale are not signing up for paywalls or even visiting the news site to read the article in full.
I believe this will hopefully make news companies get back to a profitable business, while making conversations on social media platforms a lot healthier.
People are not reading the articles in full (and therefore being presented with ads, or a subscription paywall), but they are engaging on the social media platform that in turn is making money with ads and other features thanks to the engagement produced by the shared news article.
News companies are being cannibalized by social media companies who get all the engagement (and ad revenue), while people at scale are not signing up for paywalls or even visiting the news site to read the article in full.
I believe this will hopefully make news companies get back to a profitable business, while making conversations on social media platforms a lot healthier.