I think this is the make-or-break moment for consumer VR/AR. Valve's attempt flopped, Facebook's attempt is flopping, Sony's attempt is about to flop (see their recently cut projections for PSVR2). If even Apple can't do it, I think it's headed for the dustbin, at least for the next decade or three.
I'm not ready to make a guess either way at whether they'll be successful. Apple does have a history of pulling these kinds of things off after others' failures, but a $3k price tag and the article saying execs are rushing the product to market over internal objections points to another story. We'll see.
I'm not ready to make a guess either way at whether they'll be successful. Apple does have a history of pulling these kinds of things off after others' failures, but a $3k price tag and the article saying execs are rushing the product to market over internal objections points to another story. We'll see.