Really hope it takes of, but I have a sneaking suspicion that at least in USA we will see a huge battle to ensure this does not hit the shelves or its relegated so far away from the other diary products.
Since you got 3 big industries to fight against:
* farmers that rely on cows
* milk brands that have deep pockets and has the government involved beyond regulation
* non-animal diary companies (probably the least hostile one)
Since you got 3 big industries to fight against:
* farmers that rely on cows
* milk brands that have deep pockets and has the government involved beyond regulation
* non-animal diary companies (probably the least hostile one)