1) It's no longer the search intent destination for advertisers. You find information on TikTok, you research products on Reddit, you send your purchase intent to Amazon, etc. These platforms will accrete more advertiser dollars.
2) Google SERPs sucks now. Low quality ads at top, low quality results that follow. A lot of SEO bullshit. Information returned is often irrelevant. Users know this and are getting fed up.
3) Google Search tech / product itself sucks. Power queries no longer work. This might be hard to unwind from as revenue numbers are propped up by answering "dumb queries" with ads.
4) AI will eat search's lunch. You'll increasingly ask LLMs, and these LLMs will push search ad revenue to a much lower margin, especially if the goal is to gain a reputation for quality.
Google has to figure this out quick. 50% of their revenue is from search. I think they're checkmated. There's no way out except to build something new and hope it works. That wouldn't be easy for anyone, but Google especially hasn't shown a history or aptitude for doing this.
2) Google SERPs sucks now. Low quality ads at top, low quality results that follow. A lot of SEO bullshit. Information returned is often irrelevant. Users know this and are getting fed up.
3) Google Search tech / product itself sucks. Power queries no longer work. This might be hard to unwind from as revenue numbers are propped up by answering "dumb queries" with ads.
4) AI will eat search's lunch. You'll increasingly ask LLMs, and these LLMs will push search ad revenue to a much lower margin, especially if the goal is to gain a reputation for quality.
Google has to figure this out quick. 50% of their revenue is from search. I think they're checkmated. There's no way out except to build something new and hope it works. That wouldn't be easy for anyone, but Google especially hasn't shown a history or aptitude for doing this.