Comment by asebold

Author here - Sorry for the confusion. The term originated from the Indie Hacker forum launched around 2016, a forum that was dedicated to helping people start small businesses online. This is the website I linked to at the beginning of the article to give people context. I've seen this term used often in the context of startups on reddit as well as hacker news, so I thought it was common knowledge. It doesn't have anything to do with "hacking" computers, though I can see why people might think that.