To be sure, there may be an unearned privilege that underlies getting coverage (reporters and news orgs aren't free from bias, after all), but you can't just assume that, and declare all such coverage unfair.
It is a lottery ticket, and winning tickets aren't evenly distributed, but neither do they go only to preordained winners, nor is getting coverage a guarantee of success (though it certainly helps).
To be sure, there may be an unearned privilege that underlies getting coverage (reporters and news orgs aren't free from bias, after all), but you can't just assume that, and declare all such coverage unfair.
It is a lottery ticket, and winning tickets aren't evenly distributed, but neither do they go only to preordained winners, nor is getting coverage a guarantee of success (though it certainly helps).