Search is not new, nor is directory advertising. Google didn’t bring anything to the table in the digital ad world until post-YouTube and Doubleclick acquisition. Overture, aka Yahoo search ads created the ecosystem that Google ultimately cloned for their business model. The only thing that Google really brought value was simple UX and better-than-average search results thanks to PageRank and such. Every B2C service they provide outside of search and gmail came from acquisitions. Google was and always will be fundamentally predisposed to anticompetitive behavior. Their acquisition and slaughter of world-changing technology and holding captive the attention of a generation or more of top talent has cost the world Trillions in opportunity costs IMHO.
Ya that’s good for competition right? Regulatory capture?
Google has done nothing particularly special to create opportunities for very small businesses online and their deliberate, persistent efforts to maintain a faceless veneer, through which meaning for customer support, for those businesses is impossible.
I had a rather business that was an AdWords certified partner and I know very deeply how many customers they have had OP’s experience. At this point, it is more important for them to maintain an operation that can ostensibly thrive without humans in the loop than to make money selling ads. That is their strategy, a choice that could have been reversed any time in the past 20 years. See how even their own employees are completely unable to help customers. I think it’s dogshit stance and they should be punished throughly in the marketplace for it. That’s just impossible now due to their size.
https://www.theguardian.com/technology/2016/jun/04/google-in...
Ya that’s good for competition right? Regulatory capture?
Google has done nothing particularly special to create opportunities for very small businesses online and their deliberate, persistent efforts to maintain a faceless veneer, through which meaning for customer support, for those businesses is impossible.
I had a rather business that was an AdWords certified partner and I know very deeply how many customers they have had OP’s experience. At this point, it is more important for them to maintain an operation that can ostensibly thrive without humans in the loop than to make money selling ads. That is their strategy, a choice that could have been reversed any time in the past 20 years. See how even their own employees are completely unable to help customers. I think it’s dogshit stance and they should be punished throughly in the marketplace for it. That’s just impossible now due to their size.