The money spent is tied in the mega-platforms like Steam, GOG etc. Getting any promo of any kind through these platforms, or being ranked high for a few hours, automatically propels the title in sales, regardless of the quality.
Count me a cynic at this stage but I have done my share of commercially released indie title, and for one man shows, it's a dry lake for dead fish.
The money spent is tied in the mega-platforms like Steam, GOG etc. Getting any promo of any kind through these platforms, or being ranked high for a few hours, automatically propels the title in sales, regardless of the quality.
Count me a cynic at this stage but I have done my share of commercially released indie title, and for one man shows, it's a dry lake for dead fish.