Obvious mistake made in the calculation. From "We also know that they had 3.4 million unique payers in the September quarter, which is up from 3 million at the end of December 2010." lead them to "In other words, they added 400,000 additional payers and they spent $120 million to acquire them.”
This is an obvius mistake, as not all of the 3 Million from Dec 2010 continued to be a customer in Sept 2011. I roughly assume they lost 800.000 customers in that span (i think its more), then the newly aquired customers triple to 1.2 Million. Thus Zynga makes 50$ profit per customer.
This is an obvius mistake, as not all of the 3 Million from Dec 2010 continued to be a customer in Sept 2011. I roughly assume they lost 800.000 customers in that span (i think its more), then the newly aquired customers triple to 1.2 Million. Thus Zynga makes 50$ profit per customer.