What a load of alarmist nonsense. Who is the royal "we" in this article's title? Clueless Wall Street Journal reading "victims"? Or just curious people that signed up for this. I believe it's the latter.
If you don't want it, don't sign up for it, or opt in. Refrain from using it. Very simple.
If you don't want it, don't sign up for it, or opt in. Refrain from using it. Very simple.