Have you noticed that ๐ธ๐ฆ ๐ค๐ญ๐ช๐ค๐ฌ ๐ญ๐ฆ๐ด๐ด ๐ข๐ฏ๐ฅ ๐ญ๐ฆ๐ด๐ด? It happens everywhere: in Google searches and on social media platforms.
With AI search gaining rapid ground, we're going to click even less.
In yesterday's edition of ๐๐ฅ๐ฆ๐ข๐ด ๐ต๐ฐ ๐๐ฐ๐ธ๐ฆ๐ณ ๐ ๐ฐ๐ถ๐ณ ๐๐ถ๐ต๐ถ๐ณ๐ฆ, I examined the implications of a zero-click world for marketers: what happens to the "old" metrics we used to rely on and where will most of the marketing efforts and budgets go in the near future?
The TL;DR of it: ๐๐ฒ ๐๐ผ๐ถ๐น ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐ฒ๐๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ณ๐ถ๐ฐ๐ธ๐น๐ฒ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐๐ฝ๐ฒ๐ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ โ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป.
With AI search gaining rapid ground, we're going to click even less.
In yesterday's edition of ๐๐ฅ๐ฆ๐ข๐ด ๐ต๐ฐ ๐๐ฐ๐ธ๐ฆ๐ณ ๐ ๐ฐ๐ถ๐ณ ๐๐ถ๐ต๐ถ๐ณ๐ฆ, I examined the implications of a zero-click world for marketers: what happens to the "old" metrics we used to rely on and where will most of the marketing efforts and budgets go in the near future?
The TL;DR of it: ๐๐ฒ ๐๐ผ๐ถ๐น ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐ฒ๐๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ณ๐ถ๐ฐ๐ธ๐น๐ฒ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐๐ฝ๐ฒ๐ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ โ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป.