It has always boggled my mind that you're even allowed to publish ads targeting other companies brand names as keywords without being the verified owner of that company.
But I understand Google here. It's probably their single biggest income stream. Our company is using a very big chunk of our ad words budget targeting our own brand name to make sure it's on top. More than for any other keyword by far. And I imagine many others do the same.
But I understand Google here. It's probably their single biggest income stream. Our company is using a very big chunk of our ad words budget targeting our own brand name to make sure it's on top. More than for any other keyword by far. And I imagine many others do the same.