Perhaps because the product is primarily used by teenagers, brand recognition and long-term loyalty historically hasn't mattered much in the video console industry. For example, the several billion dollars MS sunk into XBox 1 means nothing to the next crop of 14 year olds, who weren't even alive at the time.
Plus, MS has been unable to leverage XBox users into buying Zunes or Windows Phones. I suspect MS's XBox investment will ultimately amount to very little in the long term.
Plus, MS has been unable to leverage XBox users into buying Zunes or Windows Phones. I suspect MS's XBox investment will ultimately amount to very little in the long term.