Well I agree that this is poorly written (I wrote it).
The point of the article is not that companies shouldnt have PM, but that you shouldnt make them owner of the innovation in a B2B context. Of course if you start with the assumption of "Good PMs" it will work, but you will rarely find these "good PMs"
The point of the article is not that companies shouldnt have PM, but that you shouldnt make them owner of the innovation in a B2B context. Of course if you start with the assumption of "Good PMs" it will work, but you will rarely find these "good PMs"