I believe their secret sauce is mainly that they don't manipulate the feed for other factors than if it fits.
The Facebook feed used to work like that before 2013 something. You could clearly see the difference when they started optimizing for ads or what ever metrics they used. Posts could not go "viral" anymore in the way it used to. Zuckerberg capped the vitality so that companies had to pay I guess.
The Facebook feed used to work like that before 2013 something. You could clearly see the difference when they started optimizing for ads or what ever metrics they used. Posts could not go "viral" anymore in the way it used to. Zuckerberg capped the vitality so that companies had to pay I guess.