Comment by indigodaddy

I think that it’s more about using the most appropriate known terminology in order to try to get the most people to do the needful. “recall” sounds more urgent/dire than “software update”, and will likely encourage many more people to take action vs using “software update” or some less familiar terminology. The word “recall” in terms of autos has built up a lot of history/prior art in people’s minds as something to really pay attention to. I have no idea, but perhaps that is why they are going with this known terminology.