Comment by xyzelement

Product manager here - I suspect that zero waste is a weak/negative value proposition.

All of the "waste" costs someone something. Companies pay to make those bottles, boxes, etc.

The reason they do it is because it's still cheaper and more efficient than the alternative. Even at their scale.

So how do you make it valuable at your scale? How much of a premium are your customers going to pay to avoid a milk jug?