I remember being shocked in the 90s at finding out the Toyota Corolla had the highest value retention of any car according to the Kelly Blue Book. And then there was the NUMMI joint-venture of Toyota and GM and the same exact cars that would come out of that factory would have different value retention. Obviously the GM car would depreciate more in value. Brand reputation clearly matters.
https://en.wikipedia.org/wiki/NUMMI
Tesla has now taken over the NUMMI facilities.