I work in the industry and ad blockers are not a significant concern. It's a cat and mouse game for sure, but the vast vast majority of traffic is doing nothing to block ads.
I guess an immeasurable userbase's potential spend is hard to measure against total realized ad spend, but in my corner of the world traffic, users, and revenue are only increasing YoY.
I guess an immeasurable userbase's potential spend is hard to measure against total realized ad spend, but in my corner of the world traffic, users, and revenue are only increasing YoY.